Consultancy Term of Reference for Advocacy Strategy Training.



PAWA INITIATIVE is a collaborative arts and culture hub that activates artistes by awakening in them a socio economic and political consciousness and empowering them to connect their art to the pursuit of a better Kenya. PAWA achieves this via various programs including master classes for artistes, curation of various forms of artistic expressions, offering space and platforms for showcasing of the arts and networking the artistes with their peers, potential clients and engaging in social advocacy on governance issues.

2.Rationale for development of an Advocacy Strategy for PAWA

 The non profit sector in Kenya has for the last 15 years been facing various challenges in their operating environment. Key among the challenges faced by NGOs especially those in the Human Rights and Governance space is the shrinking civic space and a pliable and passive public even as rights are eroded by an increasingly dictatorial Government. Many NGOs critical of Government have had their operations suspended and/or licenses terminated on frivolous grounds. Those NGOs yet to be shut down continually face threats and harassment making it difficult to operate optimally. It is thus imperative for any NGO working in the Human Rights and Governance sector to change tact in the way they conduct their work if they are to have their desired impact in society. Additionally, with the advent of the Public Benefits Organization Act 2013 which many analysts have judged to be an attempt to further claw back gains made by civil society, there is need to have a business unusual approach to matters advocacy and policy engagement in Kenya. More than ever, there needs to be a rethinking of working in silos and start thinking of forging networks and collaborations among civil society players in the policy and advocacy space.

In recognition of the changing landscape of the Civil Society Sector in Kenya, PAWA under an institutional grant from Ford Foundation has for the last two years been undergoing various changes in its systems, processes and the way it conducts its business. All these changes are aimed at building the capacity of PAWA to shift from the previous events based kind of programming to a more predictable and long term project based programming whose impact can be measured and/or demonstrated.

The deliberate shift of strategy therefore calls for a redesign of how PAWA engages in advocacy and policy issues. Previously PAWA was synonymous with the street protests which were reactionary and event based and as such not sustainable. As such most of the advocacy initiatives ended as soon as the protests ended in the streets making it difficult to quantify the long term effect of such interventions. The street interventions though still a very important strategy, needs a fresh approach where all activities will be borne from a strategy with clear end goals in mind if PAWA’s impact is to be felt locally, nationally and regionally.

PAWA is thus seeking a Policy and Advocacy Specialist to support it in the development of a five-year Advocacy Strategy that will guide its work and improve its impact in as far as Advocacy and Policy Engagement is concerned.

3.Scope of Work

Develop of Advocacy Strategy for PAWA

The Consultant will work in close coordination with senior management to assist PAWA in the development of the Advocacy Strategy that will ideally entail/include the following;

1. Assessment of PAWA’s Current Status in Advocacy and Policy Engagements

The Consultant will carry out an audit of PAWA’s current status in as far as engaging in policy and advocacy engagements/campaigns is concerned, establish progress made, opportunities to be harnessed especially the mainstreaming of arts which is PAWA’s unique selling point in activism and gaps therein preventing PAWA from exploiting its full potential in as far as Advocacy & Policy Engagements is concerned. The audit will also encompass PAWA’s use of technology and social media platforms in spearheading the organizations advocacy and policy work.

2.Training of Staff on Policy & Advocacy Engagement/Campaigns

From the gaps identified in the assessment, the Consultant will tailor and deliver a capacity building training on Advocacy and Policy Engagement for selected staff. The expected outcome of the training will be to equip PAWA staff with relevant and updated technical and technological skills on how to identify, position and implement national, regional and international policy engagements/campaigns relevant to PAWA’s vision and mission and way of work.

3. Development of Advocacy Tools

The Consultant will work with various managers of the departments at PAWA to advise, improve and where possible develop simple but effective tools for conducting evidence based advocacy in line with how each department is positioned to contribute to the achievement of PAWA’s mission and vision via engaging in advocacy and/or policy engagements.

4. Showcasing Impact via mainstreaming Advocacy in PAWA’s work

The Consultant will provide guidance on how best PAWA will tailor its advocacy and policy work/engagements across various departments to not only measure but demonstrate impact of its advocacy/policy engagements and campaigns.

5. Research & Knowledge Management

The Consultant will assess PAWA’s capacity for researching on advocacy/policy issues, managing and using knowledge generated from past and current advocacy engagements to inform decision making and thereafter advise and offer practical suggestions for harnessing knowledge management in PAWA’s advocacy/policy work.

6. Partnerships and Collaborations

The consultant will assess the artivism/activism space with specific reference to the youth development agenda with a view of establishing potential allies and other important stakeholders that PAWA should synergize efforts with in as far as the advancement of advocacy and policy work relevant to PAWA is concerned.


4. Key Deliverables

 4.1. A comprehensive five-year Advocacy Strategy Document for PAWA.

The Consultant will at the end of the consultancy, furnish PAWA with a report that will have/include:

  • A thorough assessment of PAWA’s Advocacy & Policy Engagement priorities, needs and gaps in implementing evidence based Advocacy/Policy Engagements.
  • A coherent strategy for addressing the identified gaps across all departments complete with relevant tools for documentation of all advocacy/policy work.
  • A concise advocacy strategy, outlining clear objectives, targets, activities, allies, deliverables and indicators, as well as an implementation plan that should also include a plan for the mainstreaming of advocacy across all relevant departments at PAWA for maximum impact.
  1. 2. Training Report & Action Plan

The consultant will conduct a training of the staff on Advocacy and Policy Engagements and furnish PAWA with a training report and action plan of the same. The training should:

  • Equip PAWA staff with the skills and knowledge required to successfully conduct evidence based advocacy and policy engagements/campaigns.
  • Equip PAWA staff with the necessary skills for monitoring and documenting impact of all advocacy programmes/campaigns.




  • Prepare a detailed technical and financial proposal detailing how the consultancy will be carried out, timelines as well as the methodology to be used in undertaking the assignment.
  • Present the reports as listed under Key deliverables of this Consultancy.


  •  Provide the consultants with relevant documents for purposes of desk review.
  • Organize for availability of relevant staffs for meetings and discussions pertaining to the consultancy
  • Organize meetings with PAWA’s stakeholders as may be determined by the consultants
  • Take care of the required logistics during meetings with stakeholders, partners etc.


 The timelines for the consultancy will be defined and agreed with the selected consultant upon delivery of an inception report and successful contracting between the two parties. However, PAWA envisages that the consultancy should be completed in one and a half month upon contract signing.


The fees of this consultancy will be agreed between the two parties before commencement of the consultancy.


The ideal consultant will have:  

  • Experience and/or good knowledge of the youth sector specifically the Arts Sector in Kenya.
  • Relevant academic background (post graduate qualification as a minimum) in policy and advocacy, international relations and/or any other relevant social sciences degree.
  • Demonstrated experience in carrying out similar assignments in relation to policy lobbying   and   advocacy   to   CSOs   and   networks   at   different   levels; planning   and   strategy development for advocacy engagements
  • Strong analytical, facilitation and communication skills;
  • Good understanding of the advocacy and policy making environment in Kenya as well as a good understanding of the human rights space in Kenya.
  • Excellent understanding of the international processes in regards to advocacy for youth development.
  • Ability to work efficiently and deliver on the key deliverables within agreed timelines and deadlines.


Qualified candidates are requested to submit a comprehensive narrative and financial proposal responding to this TOR  to copying not later than 7th August 2020.




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